Since the current pandemic, we find ourselves at a time when conferences are connected virtually. With many uncertainties now and ahead, returning to normalcy may not be a dream come true for all, if not most. It is especially so when companies are in continual and double quick time modes fighting to expand their global footprints. Perhaps, one of the few routes is through a planned conversion – from onsite plans to virtual events.
Bring a new dimension to your global conference by going digital. With the right approach, you can still generate an immersive user experience and optimise great results. Here, we showcase a collection of best online features to broadcast your event sessions, enthral attendees and meet the requirements of a dynamic business.
1. Choose your Platform Wisely
Just like planning in-person events in the olden days (like a few months ago), knowing what is on the agenda is key to succeed. Start by outlining your content to determine the best suited hosting platform, making sure it meets all PDPA policy as well. Remember, not all technical solutions play well on mobile and some are more appropriate for informal gathering than corporate.
Before worrying about the complicated jargons involved, ask yourself these general questions to get the ball rolling:
Type of virtual event (eg: Conference, Global summit, Tradeshow, Webinar, Podcast)
Digital personalisation (Registration, Website, Email marketing & Social media integration)
Individualistic customisation (Event schedule, Push notification)
Number of attendees (eg: Zoom caps at 100 pax)
Number of workshops/ breakout sessions running concurrently
Activities in each room (Visual elements, Downloadable handouts, Pre-recorded videos, live stream or both)
Audience and speaker interactions (Q&A, polling, live chat, feedback session)
Access Permission (Content available to the public or visible to selected groups)
2. Assemble your Task- Force Team
Pivoting your events to a virtual space requires much leg work in the setting up process to successfully host an online event. For this reason, we recommend hiring an event production company who is equipped with the technical knowledge to propose the right platform, marketing tactics and effective event strategy. This support experts will be with you from start to end, keeping your team in sync every step of the way and providing guided training to manage the sessions backend.
A typical dedicated remote event lead comprises of: - Event Manager
- Web Maintenance professional
- Social Media Moderator
- Online programme designer and moderator
- Event technologist
- Event technical producer and support
- On- demand administrative support (Travel Booking, Schedule Management)
- Full time customer support – both written and verbal
- Data Entry Specialist
3. Platform Design & Branding
Be strategic when planning your virtual event. Brand your very own website or even mobile application with customisable registration capabilities to create a consistent experience for your guests. Events shouldn’t be created with the overall group