MURALS TAKE ON A NEW MEANING
What comes to mind when you think of murals? A hand-crafted art on a surface? Or do you see beyond its visuals.
Mural art inherently differs from all other forms of pictorial art in that it is organically connected with architecture. Taking form of valuable testimony of life, religion and patriotic theme from the prehistoric time to today, these murals provides priceless knowledge of diversity, history and predecessors.
Fast-forward to today’s digital age, murals instantly transform a space in an impactful way of channelling feelings and dramatically changing city landscapes into a form of modern marketing.
Let us take you through the transformative journey of murals and mediums:
THE ART OF FRESCO
Source: Michelangelo - Creation of Adam (Wikipedia)
Lifted from the Italian word for ‘fresh’, Fresco is celebrated as one of the most significant mural-making techniques in art history, prominently in Italian Renaissance. It refers to applying water-based pigments directly onto freshly mixed plaster. Unlike conventional paint over dry plaster, the pigment becomes an integral part of the wall, making for durable works of art.
Among the greatest influential works of fresco painting are:
The Sistine Chapel Ceiling and The Last Judgement by Michelangelo
The Last Supper by Leonardo da Vinci
The School of Athens – Raphaello
Morphed out of ‘Graffiti’ vandalism and quickly progressed into a unique form of artistic expression in urban areas, street art became a subversive art movement where work is publicly displayed, sanctioned by authorities. It paints nostalgic memories of yesteryear, pay homage and uplift a quiet corner with bright colourful murals. While some artists are keeping their art practices closer to aerosol spray paints, there are some who are emerging with new mediums such as stencil art, wheat pasting and wood blocking.
Gaining mainstream acceptance, street art has sprung up with private institutions as well as government bodies embracing them to spruce up their space- invading cafes, schools and galleries.
Kampong Glam, Singapore
Jalan Klapa street, Singapore
Chinatown, Amoy Street Food Center, Singapore
EverGreen Secondary School, Singapore
LARGE FORMAT PRINT
Though we may not realise, large format printing is a part of almost everyone’s daily life. With the advent of printing technology and development of design software, many have resolve from paint to print for home decoration and advertisements. Companies have strived to ideally utilise any available space to enhance brand exposure, promoting their products and services on billboards, backdrop, banners, transportation, site hoardings- the list goes on. With the multitude of materials and treatments available, large format prints can be waterproof, weatherproof, suitable for both indoor and outdoor purposes.
Present day mural stickers have become a high in demand element for creating a great atmosphere to any space. They offer endless opportunities for adding colour, character and aesthetic personal touch to compliment any interior style. With the flexibility to customise in any shape and size, quality product specific decals are the best marketing strategies to maximise visibility at strategic point and optimise business growth for retail fronts and corporate or entertainment events.
Printing type: Wall, Wood, Floor, Glass, Pillar Wrap
Finishing: Matte, Gloss, Laminate
Suitable for both indoor and outdoor conditions, PVC banner is a practical advertising display solution without over-stretching budgets. Due to the nature of material, it is waterproof, fire retardant and tear-resistant. This means with less event-specific intelligent design, banners can be reused across different campaigns to delay the time for disposable. Additionally, to value add to the cost-effective approach, banners can be printed on double-side.
Finishing: Eyelets, Poles and pockets, Ropes, Stitched edging
An interesting evolution continues in the world of murals. Moving beyond static design, the digital age has now quickly taken over day to day business requirements, where it is no longer just about visual creativity but also the structuring of interactive experience.
LED VIDEO WALL
Taking centre stage at public spaces, entertainment venues and corporate events, LED display has emerged as a versatile and unique alternative to seamlessly deliver high resolution videos that is scalable to virtually any size. Their magnitude and vividness make for strong lasting impression, immersive visual composition and bespoke architectural beatification. Depending on requirement and budget, custom-created LED walls are carefully configured for the specific demographic, allowing full effect of aesthetic appreciation in any lighting at any time of the day.
Type: Indoor, Outdoor, Flat, Curved, Flex, Ceiling mounted, Freestanding
Projection mapping creates a whole new league for narration and communication by transforming any object, shape or building into a surface for projection. No matter what the canvas may be, through light, visual and animation, elaborate interactive installations can magically turn plain brand space into a wall of wonder, digital dramaturgy and illusion. In recent years, businesses have been capitalising on this mind-bending projection technique to bring forth an excellent edutainment and infinitely shareable escapade to their viewers.
Lastly introducing Roxwell MAGic’s solution, the world’s thinnest durable printable metal. Incredibly quick to install and easy to replace- no glue or special skills required, our visual displays can be changed out indefinitely without any damage. With just a Mag-base and a printable metal, stunning visuals can be achieved without compromising creativity. Rather than being restricted to 2D graphic wallpapers, Roxwell MAGic is capable of multiple layering and unlimited pop-ups.
Visual story telling made easy
Wall murals are revolutionary and no longer exclusive to heritage districts. The possibilities are endless for the types of personal and commercial environment that can use murals. They have especially grown in popularity as establishments begin to recognise the aesthetic and marketing value it can provide to their business.
Breaking conventional marketing barriers, Roxwell’s pool of dedicated engineers and designers will supply the best visual display and support to make a great impact at your next event of any scale. From innovative printed signages to interactive digital displays, we will elevate your interior or exterior location to new heights with eye-catching zany appeal.
Whether it’s making your memories life size or customising a wall mural that represents you or your brand. We offer made to measure coverings. Contact us for more information.